The sign reads: “Open Sundays” and underneath it, its Spanish translation: “Abierto los Domingos”.
At first sight, I thought the two different languages displayed in one sign is the reflection of the diverse business environment that Reno offers, particularly along Wells Avenue. That was the obvious part. However, after I got home and begun to write this post; I noticed something else.
“Open Sundays” reminded me of the big change I noticed when I first move to Reno. Growing up in a Catholic country; the majority of people do not work on Sundays. In fact, most of the business are closed on Sundays and holidays (religious and non religious, of course). That was the biggest little change I experience in the biggest little city. Reno is a 24-7 town. Reno doesn’t stop.
Being used to a different pace of life, when I came to Reno, I expected it to be the same. The only change I anticipated was the different language and the weather; however, I was mistaken. I disregarded the change of culture.
There have been several blogs and a lot of heat regarding Reno’s Culture and Reno’s Brand. Some people seem to believe that Reno doesn’t have a culture, but let me tell you this, they are as wrong as I was.
Many people say that you don’t miss something unless you don’t have it anymore. People that live in Reno won’t miss Reno until they leave town and start living somewhere else, in a different culture, with different people.
Reno is a 24-7 city. Reno is full of diversity and open to diversity. In Reno you find signs in two or more languages. In Reno, you find delicious food and diverse restaurants. Reno is changing, Reno is being reborn . Reno wasn’t the same as it is right now (I am talking about 10 years ago). I have seen the growth and development of Reno. Do people notice it? I don’t know, all I know is that the majority of us do not like change, and when we see things change, we run and despair. I have seen that happened also.
Reno is changing, its people and its residents are changing as well. I am part of the change. I came form a different culture and a different country. I contributed (without noticing it and along with other immigrants and non-immigrants that landed to Reno in the last 10-15 years) to this new emerging culture in Reno.
Casinos are the perfect example of the 24-7 business model in Reno. It is a convenience because sometimes I get hungry in the middle of the night, and I can stop by a casino and get something to eat in one of its restaurants. When I go back to Perú, if I get hungry in the middle of the night, I am out of luck because there is nothing open at that time. At the beginning, when I first move to Reno; it bothered me that casinos and other businesses were open 24-7 and Sundays. Now, I am so used to it that I miss it when I leave town.
Do you live in Reno? Have you ever been in Reno? If you have, then you know what I am talking about.