The store owner, Miguel Reyna, took the time of his busy day and was kind enough to talk to me about his story and his dreams.
It all started about 13 years ago, when Miguel and his wife moved to the “biggest little city” looking for a better life. They moved from California and started their own business. Miguel named his store in honor of his wife. “La Morenita” is a diminutive of dark woman in Spanish, of course.
Miguel is originally from Mexico, but in Reno, he has been able to attain the quality of life that he couldn’t in California. However, he has more dreams, he wants to continue his education. As an entrepreneur, he believes that in order to succeed, the business owner needs to “adapt” to the changes of the environment.
La Morenita offers a variety of CD’s and books and targets the Hispanic market in the Reno area; moreover, the store also offers affordable cellular phones and plans without a contract. Miguel also sponsors several soccer teams in town and he is planning some exciting changes and upgrades to the store. Next time, if you are close by Midtown in Reno, stop by La Morenita and check out some music and literature in Spanish.
Photo credit: La Morenita Music and Wireless Facebook