“Boulevard of Dreams”: Wells Avenue in Reno, NV

Welcome to Wells Avenue, the “Boulevard of Dreams” in Reno, Nevada.

Wells Avenue is the “preferred” area where there is a cluster of businesses, especially Hispanic businesses. Wells Avenue is located in Midtown District in the “biggest little city in the world”.

Wells Avenue is a picturesque street in Reno. It is where two cultures fuse into one. It is where Spanish may be the main language, and English is spoken as the second language.

This area has been revamped and upgraded in the last few years by the City of Reno. Before, Wells Avenue wasn’t as walkable or appealing to any business or person. The addition of bike lanes and street lights has made Wells Avenue a new hub for small businesses in this area.

In my opinion, Wells Avenue is where many entrepreneurial dreams become reality, especially for Hispanic businesses. Perhaps, what makes Wells Avenue so attractive to small business owners, it is its central location, affordable rent and space availability.

Many Wells Avenue business owners have gotten together and form the Wells Avenue Merchants which is the “Reno’s Biggest Little Businesses” Association.

From retail to travel agencies, car wash, appliances repair, real estate and even medical offices; Wells Avenue offers a diverse array of services. Although, most of these businesses are from Hispanic owners, we do not discriminate and we welcome any entrepreneur that needs a place to start doing business.

Every year (since 2008), Wells Avenue celebrates  the International Fiesta on Wells Avenue, which is an annual spring event celebrating the neighborhood’s cultural diversity.

The all-day fiesta is a family event complete with a parade, live entertainment, vendors, craftsmen, and food booths.

Spring has sprung already in the Northern Nevada are, yet I have not heard when this “fiesta” event is going to happen. I hope it is soon because I am eager to enjoy some great food and to promote local businesses in this area. Also, I would like to mingle with some small business owners/entrepreneurs with big dreams.

Photo credit: International Fiesta on Wells Ave, Reno Travel Blog